If you're a homeowner or a business owner, take a moment to think about the roof of your home or storefront. When was the last time it was inspected for leaks and general reliability? If you're like most folks in the Lowcountry, it's been a while. When it comes to home maintenance, your roof is one of the last items that you consider for repairs and replacements. Maybe that's because DIY roof repairs and roof replacements are difficult and dangerous for the average person. Maybe it's because your roof has been a steadfast symbol of reliability and protection for years. Whatever the reason, we get it - roofing issues just aren't something that people want to face.
If you're a homeowner or a business owner, take a moment to think about the roof of your home or storefront. When was the last time it was inspected for leaks and general reliability? If you're like most folks in the Lowcountry, it's been a while. When it comes to home maintenance, your roof is one of the last items that you consider for repairs and replacements. Maybe that's because DIY roof repairs and roof replacements are difficult and dangerous for the average person. Maybe it's because your roof has been a steadfast symbol of reliability and protection for years. Whatever the reason, we get it - roofing issues just aren't something that people want to face.
As innovators in the roofing industry, we take roof repair in Summerville, SC seriously. Your roof is an integral player in your family's safety, and as such, it deserves the very best service possible. When it's no longer protecting your family like it should, we'll replace it with a better alternative.
If you're reading this, though, you're probably curious to learn more about our company. As our name denotes, we live in the Lowcountry. Our kids go to school in the Lowcountry. Our families are here in the Lowcountry - and we strive to serve others here in the Lowcountry just as we would like to be served. With more than 20 years of combined expertise mastering the craft of roofing, we're proud to epitomize honesty, integrity, and respect with every service we offer. To that point, some of our most popular roofing services include the following:
So, whether it's a small repair for a few blown-off shingles or catastrophic damage after a hurricane, our team of professionals has the tools and training to provide peace of mind when you need it most. If you see our trucks out, please stop us, and introduce yourself! It would be our pleasure to get to know you and your family and provide you with the quality roofing services you deserve.
Speaking of South Carolina roofing services, our licensed and highly-trained technicians are the cream of the crop. We can help with just about any roofing need you have and strive to do so with the utmost respect for your time and property.
From minor leak fixes to total roof replacement in Summerville, SC there's no job too large or small for 843 Roof. Regardless of the roofing service you need, we follow a specific process to ensure your safety, satisfaction, and peace of mind.
During your first consultation, we'll meet with you one-on-one so that we can better understand the scope of work regarding your roof. After we evaluate your roof, we'll go in-depth about your roof repair or replacement options, taking care to consider your budget and unique needs.
Once we have a good understanding of your roofing needs, we'll craft a detailed roofing proposal for your home or business. In your proposal, we'll include information about the materials we'll use for your roofing job, a timeline of when we'll finish, and the estimated costs you'll need to pay.
Once you approve our proposal, we're off to the races. During your project installation, we treat your home as if it were our own - no questions asked. Over the course of your project, our team of expert roofing contractors will work tirelessly to provide you with the high-level craftsmanship you expect. Of course, we'll keep you updated on our progress, and when we're done, we'll clean up behind ourselves.
Once your roofing project is complete, we'll swoop in for a final inspection to ensure all t's are crossed, and all i's are dotted. After all, the devil is often found in the details, and we don't want that. If we find more work that needs to be done, we'll let you know and will complete that work ASAP. If you have questions, we'll address them before we hit the road. Once you're happy and protected from the elements, we'll move on to the next project, and you can enjoy life with a trustworthy roof over your head.
At 843 Roof, we're proud to say that we put customers first. At the end of the day, their safety and security are of utmost importance. We know that any savvy home or business owner will do due diligence to find the best roofing company for their needs. To help ensure you get the very best products and services available, keep these questions in mind.
Think of this question a little bit like a job interview, if you were the hiring manager. You're not asking how long the company has been in business - you're asking about their overall level of experience as roofers. If it seems like they're new to the game, consider other options. At 843 Roof, our contractors have 20+ years of combined knowledge, with decades of on-site experience handling a wide range of roofing projects, both large and small.
Any South Carolina roofer worth their salt will have company insurance that protects your property and home in the event of accidental damage. In fact, they should be willing to show you their certificate of insurance as proof. Contact 843 Roof today to learn more about our insurance and how it protects your home.
If you ever encounter a roofing company that is unwilling to give you a written estimate, be wary. Like 843 Roof, a great roofing company will happily provide a written estimate containing the details and description of your roofing project.
Replacing your roof is a serious investment. As such, your roofing contractor should be able to talk at length about your roof replacement options, from the style of shingles or other materials you need, to the type of roof best suited to your property. At 843 Roof, we always provide our customers with plenty of info on roof styles, material choices, prices, and more, so they can make an informed decision about their roof replacement.
This might sound a tad "old school," especially with the prevalence of online reviews. With that said, the very best roofers will happily give you a list of references to check and will encourage you to reach out to them. At 843 Roof, our reviews speak for themselves - please contact us directly for roof repair and replacement references.
At the end of the day, trust your gut. Do you feel the roofing contractor you're speaking with has a good communication style? Do you feel they take the time to listen to your concerns and answer your questions? Regardless of the price differences between roofing companies, trust your instincts when it comes to the best fit for you and your project. If you're running into communication issues before the project even starts, it's a big red flag.
Maintaining a secure roof for your home and family is crucial. Any necessary repairs should be taken seriously - even if they don't seem so serious on the surface. A failed or leaky roof can lead to disastrous consequences, which is why it's imperative that you seek professional help rather than attempting to fix the issue yourself.
At 843 Roof, our experts understand how devastating it is when water, weather, or critters damage your roof. These issues often affect every inch of your home, from the insulation in the attic down to your basement family room. As a homeowner, you want to ensure that your home is protected and secure, and our roofers can help make that happen.
Some of the most popular roof repair services we provide to our amazing clients in South Carolina include:
If you're on the fence about whether or not you should have your roof inspected for repairs, don't wait any longer. Your home's roof might only be a South Carolina thunderstorm away from needing to be completely replaced. Before you have to deal with a huge roofing headache, call 843 Roof and let us do the hard work for you.
When it comes to getting a new roof for your home, there's no room for error. That's why you need licensed professionals who can handle complex and intensive processes with ease. While it may seem like a significant investment, the long-term benefits are undeniable. You'll enjoy increased safety, comfort, and a higher home value. At 843 Roof, we're the top choice for roof installations in South Carolina.
Our team of experts has a proven track record of successful roof replacement projects. Unlike some roofing companies, we hold ourselves to the highest standards for product longevity, customer satisfaction, and quality craftsmanship. Whether you're looking to upgrade your roof or need a replacement due to damage or disrepair, we're the experts you can rely on.
We specialize in a number of roof replacement options, including the following:
Your roof is one of the sturdiest components of your home. Like all things, however, it can deteriorate with time. That's especially true in South Carolina, where humidity, storms, hurricanes, and tree damage can take a toll. Before you know it, your roof has sprung a leak, which can snowball into bigger issues. When you're shelling out money every quarter for roof maintenance, you will reach a point where a roof replacement in Summerville, SC makes the most sense. That's where 843 Roof comes into play.
At 843 Roof, we understand your desire for a high-quality new roof that meets your needs and budget. Our team of experts will work closely with you to ensure transparency in our pricing and supplies used, providing unbeatable value for your investment. With a focus on top-notch customer service, we guarantee an exceptional experience when you choose us, whether you need a roof replacement for your home or business.
But choosing a new roof can be easier said than done. There are a lot of things to consider, such as choosing the roof replacement materials you want to use. To help make your life a little easier, keep these popular options in mind.
Asphalt shingles have a wide range of colors, styles, shapes, and sizes to suit your needs, too. One of the major advantages of asphalt shingles is their affordability compared to other roofing materials like slate and metal, which can be pricey. However, it's important to note that asphalt shingles may not hold up as well as slate and metal during hurricanes in South Carolina. Fortunately, advancements in technology have led to the development of premium quality asphalt shingles with increased durability, such as those with algae-resistant granules or impact-resistant reinforcements, which can better protect against severe weather conditions.
Asphalt shingles are a popular and cost-effective choice for many property owners due to their versatility and durability. These shingles are made up of layers of fiberglass mat that are coated with asphalt and covered with ceramic granules for protection against various elements such as moisture, wind, hail, and UV rays. This combination of materials makes asphalt shingles resistant to fire, rot, and pests.
Slate roofing is a high-quality roofing material that is popular in South Carolina for its distinctive appearance and long-lasting benefits. Natural stone slabs form the composition of slate roofs, which are highly durable and fire-resistant. They're also resistant to rot, insects, hail, and wind damage, making them perfect for safeguarding homes in South Carolina. When considering this option, be sure to consider how long you plan to live in your current home before committing. Installation costs may be higher than other options since slate tends to be more labor-intensive than other materials.
They are lighter in weight, making them easier to install, and resistant to hail, wind, fire, and UV rays, making them ideal for protecting against harsh weather conditions common in South Carolina. What's more, metal roofs often come with long warranties and tend to be more energy-efficient than traditional roofs. With a variety of colors and styles available, you can customize your home's appearance while still taking advantage of the longevity and protection that metal roofs provide.
Metal roofing is an excellent choice for those looking for durability, longevity, and resilience against extreme weather conditions. With a composition of thin sheets or panels of steel, aluminum, copper, or other metals typically recycled from other sources, metal roofs offer many advantages over traditional asphalt shingle roofs.
843 Roof was born out of dedication to our customers and a steadfast commitment to quality. Unlike some roofing companies in South Carolina, our business strategy is simple: work hard, don't cut corners, be honest, and provide reliable roofing guidance. It's really that simple. Whether you need a complete roof replacement, minor repairs, or something in between, your satisfaction is always top of mind. Contact our office today to experience the 843 Roof difference.
Equity Industrial Partners (EIP), a fully integrated, New England-based developer and operator of industrial and office assets, has completed a ground-up 384,800 SF industrial building for tenant RoadOne IntermodalLogistics at 1932 Dawson Branch Extension located in Summerville, S.C. EIP worked closely with the tenant on this build-to-suit solution for one of the largest intermo...
Equity Industrial Partners (EIP), a fully integrated, New England-based developer and operator of industrial and office assets, has completed a ground-up 384,800 SF industrial building for tenant RoadOne IntermodalLogistics at 1932 Dawson Branch Extension located in Summerville, S.C. EIP worked closely with the tenant on this build-to-suit solution for one of the largest intermodal trucking providers in North America, as well as General Contractor Frampton Construction.
“Our existing, long-standing relationship with RoadOne was a major factor in RoadOne’s choice to work with EIP on this design-build project,” said Bruce Levine, Chief Executive Officer and Managing Partner for Equity Industrial Partners. “Our overall plan for Kelly Branch is on target now with this first of three phases, delivered and all infrastructure improvements now in place for remaining developments.”
In June 2023, EIP acquired the Kelly Branch Tract, a vacant 95-acre parcel situated in Summerville, South Carolina. RoadOne’s building is the first of three phases planned for the site and demonstrates EIP’s commitment to delivering tailored solutions that align with tenant needs. The building consists of 100 dock doors, 1 drive-in ramp, and 5,600 SF of office space. Phase 2 is currently being permitted for an additional warehouse or manufacturing facility that will be delivered for a +/- 300,000 square foot requirement.
“We at RoadOne have enjoyed the expanding relationship we have developed with EIP. As our lead development partner on the East Coast, EIP has been highly responsive and cooperative to work with and we consider them a strong partner in our business, “ said Ken Kellaway, CEO of RoadOne.
ABOUT EQUITY INDUSTRIAL PARTNERS
Founded in 1995, Equity Industrial Partners (EIP) is a fully integrated, New England-based developer and operator of industrial and office assets. With a sustained track record of sourcing the right investment opportunities; fostering deep partnerships with tenants, investors and lenders; and attracting and retaining tenants through a superior leasing, property and facilities management platform, the company is able to translate hundreds of years of combined knowledge into the successful acquisition and development of its portfolio. EIP currently owns and manages more than 25 million square feet of property across 24 states in the continental eastern U.S. For more information, visit https://www.equityindustrial.com/.
A Summerville hotel near the Azalea Square shopping corridor recently reopened after undergoing an extensive renovation to become a Spark by Hilton property.A large purple mural now lines the side of the former 84-room Country Inn & Suites at 220 Holiday Drive.The new Rhode Island-based owner gave the 20-year old hotel a fresh look as part of the move to a new flag.It was part of a ...
A Summerville hotel near the Azalea Square shopping corridor recently reopened after undergoing an extensive renovation to become a Spark by Hilton property.
A large purple mural now lines the side of the former 84-room Country Inn & Suites at 220 Holiday Drive.
The new Rhode Island-based owner gave the 20-year old hotel a fresh look as part of the move to a new flag.
It was part of a dual lodging sale along the I-26 corridor last year. The properties were sold as a portfolio to the Warwick, R.I.-based Magna Hospitality Group for $14.5 million.
The company could not be reached for comment.
Another hotel is being proposed in West Ashley.
Palas Holdings is proposing a 136-room property at 804 Orleans Road, across from the TownePlace Suites, according to plans filed with the city.
The proposed hotel is less than a half-mile from Town & Country Inn, also owned by the Charleston-based company.
The Orleans Road project is still early in the city's technical review stage.
Plans were filed last year for a six-story Courtyard Marriott to be built down the street by West Ashley Hotel Inc., which shares the same High Point, N.C., address as CN Hotels. It still has not broken ground yet.
After a slower than normal start to the year, Charleston International's passenger numbers are continuing to ride the late spring wave.
The airport saw 615,845 travelers arrive and depart in May. While it's a 0.2 percent decrease from the year before, it is a half-percent uptick from April's new record.
The International African American Museum is offering free admission to celebrate the newest federal holiday on Thursday with its annual "Juneteenth on the Yard."
The program takes place in the African Ancestors Memorial Garden from noon-5 p.m., with live music, food trucks and performances. Grammy-nominated artist Mumu Fresh will headline the event.
The museum also recently appointed Harry H. Singleton III as director of faith-based education and engagement to help broaden initiatives around "spirituality and faith traditions in the African American and African Diasporic journeys," according to a written statement.
Previously, Singleton worked in the African American and religious studies departments at the University of South Carolina, his alma mater, since 2013. He also was with Benedict College for 22 years.
The S.C. Historical Society has launched a new program to connect with local history.
“Mornings at the Fireproof” is a free monthly coffee meet-up on the patio of the group's downtown headquarters with CEO Elizabeth Chew.
"From local history to community happenings, it’s a welcoming space to sip, share and connect with the Historical Society," according to the group's website.
The series launched June 12. Future gatherings led by Chew are scheduled for July 10 and Aug. 14 from 8-9 a.m. at the Fireproof Building at 100 Meeting St., behind Charleston City Hall and Washington Square.
When Richard "Rick" and Phyllis Riccio first visited Summerville in the spring of 2024, they had no concrete plans of opening a restaurant. After decades in the corporate world and running multiple restaurants in New Jersey and New York, Rick had envisioned retirement a little differently.While waiting for their house to be built, the couple started to think about what they were going to do to fill their time once they moved to the Lowcountry. With their extensive backgrounds in business and food service, they quickly notice...
When Richard "Rick" and Phyllis Riccio first visited Summerville in the spring of 2024, they had no concrete plans of opening a restaurant. After decades in the corporate world and running multiple restaurants in New Jersey and New York, Rick had envisioned retirement a little differently.
While waiting for their house to be built, the couple started to think about what they were going to do to fill their time once they moved to the Lowcountry. With their extensive backgrounds in business and food service, they quickly noticed a gap in Summerville’s growing Italian food scene — particularly in fast, high-quality takeout options. After their move in December 2024, the space they operate out of now — once occupied by another restaurant called Eva’s on Main — was placed on their radar. Rick said he knew it was the right fit as soon as he saw the commercial kitchen.
Because of the confidential nature of the transaction, a non-disclosure agreement, or NDA, was signed they were required to keep until the final sale. No one knew about their plans to open a restaurant until this past March. After closing on the property, they met with Eva’s staff and offered positions to everyone. Some stayed, including longtime local general manager Tina Howard and cook Miss Beanie.
Nonna’s Olde World Italian Deli and Specialties, named in honor of Rick’s mother, Angela, 83, opened just two days after Easter. Open at 10 a.m. Monday-Saturday, the Riccios intentionally close the shop at 6 p.m., allowing customers to support other local eateries offering dinner service.
“There are great sit-down spots like La Rustica and Laura’s,” Rick said. But Nonna’s fills a different need — restaurant-quality Italian food made fresh, but designed for takeout.
Food has always been central to Rick’s life. His great-grandfather immigrated from Italy in 1922 and opened an Italian bakery in Jersey City, New Jersey. The family expanded into bakeries, butcher shops and delis across the decades. Rick started cooking at 8 years old, but he initially pursued a different path, working his way up to vice president of facilities at a university in New York City. He left that position during the COVID-19 pandemic, turning his attention fully to the food business.
It was around that time he met Phyllis, who spent 30 years working as a medical assistant. Together, they ran a café, deli and pizzeria before retiring and exploring new places to live. After first visiting Summerville in 2024, they returned that December with Rick’s mother, who now lives with them.
Everything at Nonna’s is made fresh. Rick acknowledges some concerns about long wait times but says quality takes time.
“When you order a chicken Parmesan sandwich, that chicken is being [prepared] right then,” he said.
Even deli meats are sliced to order, and Rick makes the mozzarella fresh every morning. Marinara and other sauces are prepared in-house in large batches. Produce is sourced locally and delivered twice a week. Bread and some desserts are brought in from a bakery in New York, a nod to their Northeastern roots. One standout item — the meatball Parmesan sandwich — is made with meatballs hand-rolled by Nonna, who comes in three times a week.
The shop also honors Phyllis’ Polish heritage with handmade pierogi, a popular custom request. Her grandmother once owned a bakery in Massachusetts, and the tradition lives on through Phyllis.
Phyllis manages the bakery side of the business, preparing pies and pastries, while Rick runs the kitchen. Tina oversees operations and front-of-house.
“We’re a quintessential New York/New Jersey-style deli and specialty shop,” Rick said. “We’re not a restaurant, even though we serve restaurant-quality food. We’re not here to compete — we just want to share what we do.”
They had originally planned to sell Italian ice cream, but decided against it to support the neighboring business.
“Everybody has their niche,” he said.
Some menu items are named after their grown children, including The Alexis and The Nicole sandwiches. The couple also offers catering, which has taken off quickly. With a strong reception from the community, Rick said they’ve already been approached about opening a second location.
“We’re not saying yes to that right now,” he said.
The original vision was to have something small to keep busy and to help pay the bills. The Riccios are open to having that conversation in the future.
The Riccios said they’ve been embraced by the Summerville community, including fellow business owners at La Rustica, Laura’s and Cuppa Manna. During a recent power outage, customers and neighbors reached out to offer help.
Even with the challenges of launching a new business, Rick and Phyllis say the rewards far outweigh the difficulties.
“We’re very humbled and pleased,” Rick said. “We’ve already got regulars who come in two or three times a week.”
Nonna’s is located in downtown Summerville at 129 S. Main St.
SUMMERVILLE, S.C. (WCIV) — In 2025, a record 4.2 million Americans will turn 65 and enter retirement age. For many with retirement comes relocation. Now a recent study from Retirement living says Summerville is one of the best places for seniors to start their next chapter.Retirement Living is a digital tool that helps retirees or family members helping the loved ones in their life find the best place to settle dow...
SUMMERVILLE, S.C. (WCIV) — In 2025, a record 4.2 million Americans will turn 65 and enter retirement age. For many with retirement comes relocation. Now a recent study from Retirement living says Summerville is one of the best places for seniors to start their next chapter.
Retirement Living is a digital tool that helps retirees or family members helping the loved ones in their life find the best place to settle down based on their needs. To find the best places to retire in South Carolina they said they focused on cities with a population of 40,000 or more, looking at several factors that matter to retirees like housing costs, local senior population, poverty rates, and even sales tax.
They also pulled data from last year’s census to get insights into the number of seniors, poverty rates and medium home sale prices. Among the top spots, Summerville came in at five, followed by Charleston, then Mount Pleasant. Experts say Summerville is one of the best places for retirees due to its growing population, development and affordable housing.
It's senior populations about 15%, so not the highest on our list overall, but still a solid percentage, which is great because if you're moving to a new city, a new state, there's a chance you may not know many people. So living in an area with a large senior population makes it easier to build those friendships and connections and avoid the social isolation that can come with aging,” Jailyn Montero of Retirement Living said.
Summerville Mayor Russ Touchberry praised the study, saying they got it spot on.
“Retirement Living hit the nail on the head. Summerville has so many awesome things going on currently. Not only do we have new shops, new restaurants, new development happening every single day. We have a lot of opportunities from an artwork standpoint. We have a very vibrant downtown community and one thing that I think is important for retirees is public safety. And we have the best public safety professionals anywhere,” Touchberry said.
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Touchberry said he’s seen the growth in senior populations and expects it to continue to grow as the city continues to develop more affordable housing options and medical facilities.
“Affordable housing and attainable housing is like a regional challenge right now in the Charleston region. And right now, Summerville has some of the best options for the price tag, which is great,” Touchberry said.
Retirement Living said the medium home sale price in Summerville is about $375,000 and the median rent is about $1,400 a month. The analysts said Summerville tied for second place in having the lowest sales tax at 7%, which can help older adults stretch their budget. Another positive was the poverty rate amongst just seniors is barely over 10%, which is lower than the state's average of 11% which is always a good sign.
Montero said their goal is to bring more awareness to where our most vulnerable populations and oftentimes overlooked populations live.
One five people in South Carolina are 65 and up, so it's little bit higher than the national average," Montero said. "We're seeing South Carolina heading in the same direction as Florida growing in a senior population overall," Montero said. "That means like senior amenities are going to grow, senior events, infrastructure, and when it comes to helping out seniors, that's going to grow [in South Carolina] as well."
SUMMERVILLE — A Lowcountry state lawmaker and lawyer sparked a social media debate this week after coming to the defense of Born United, a local company being sued by the Buc-ee's travel center chain over claims ...
SUMMERVILLE — A Lowcountry state lawmaker and lawyer sparked a social media debate this week after coming to the defense of Born United, a local company being sued by the Buc-ee's travel center chain over claims of copyright infringement for using its trademarked beaver mascot on merchandise.
S.C. Sen. Tom Fernandez, a Summerville resident and personal injury lawyer, said he is a part owner of the Myrtle Beach branch of the Goose Creek-based business, which also has retail locations in North Charleston and Summerville, as well as in several other states.
“For the record, I’m a proud 49% owner of the Born United Myrtle Beach store. And yes, one of the shirts Born United makes features a parody of a beaver …" Fernandez posted to Facebook on June 3. "It’s not the Buc-ee’s logo. It’s creative. It’s different. And it’s protected.”
He said the image in question — a beaver in a yellow circle wearing night-vision goggles and tactical gear — is parody and therefore protected by the First Amendment. The Buc-ee's logo features a similar buck-toothed rodent looking in the same direction with the same expression, though wearing a red baseball cap.
Fernandez did not immediately respond to a request for comment from The Post and Courier.
His post had generated nearly 500 reactions and 350 comments in little more than a day.
Many people disagreed that the image on Born United merchandise isn't the Buc-ee's logo.
"That's definitely Buc-ee. Why deny it?" one posted. Others noted that it was clearly a "rip off," "not creative or different" and is "the same exact beaver in tactical gear lol."
"The eyes, the cheeks, all the way down to the shine on its nose, I'm sorry but that is the same beaver," read another post.
Several people, however, defended Born United, noting that "they aren't even close" and "the artwork is not the same."
One supporter wrote that "...it’s not violating a trademark, it’s not copying their brand in an effort to lure buyers away. Similar is not illegal."
Fernandez responded to a number of posts to again defend his position, though at times flinging insults at other posters.
"I absolutely believe in protecting intellectual property too when there’s true infringement. But parody and satire have long been protected under both copyright and trademark law. The Born United design is clearly a tactical, military-themed twist meant to poke fun, not to confuse customers or pass as Buc-ee’s," he wrote at one point. "It’s not the same beaver and it wasn’t meant to be. That’s exactly why parody exists as a legal defense, and it’ll ultimately be up to the courts to decide."
Fernandez, who is not named in the lawsuit, further added he thinks Buc-ee's knows "that they'll lose this case. They're just trying to bully born united.”
To someone accusing him of trying to drum up sympathy and admit the mistake, Fernandez responded: "not asking for sympathy from someone who doesn't know wtf they're talking about. And it's not my mistake. I'm not getting sued. So gfy."
In a lawsuit filed in federal court in Charleston on May 27, Buc-ee's officials alleged that Born United, a retail store founded by Cameron Bechtold, used their cartoon beaver logo and sold it on merchandise without permission.
Attorneys for the company said Born United has continued to merchandise with the beaver image after a cease-and-desist letter was previously sent to Bechtold. On June 3, Born United's North Charleston store had a number of products still for sale with the beaver logo and the words “An American Tradition” and “Born United."
Born United’s website also sells a variety of products with images similar to other trademarked characters, such as Winnie the Pooh with a semi-automatic rifle and Tigger with captions in Disney’s Waltograph font. There’s a T-shirt with Darth Vader saying “Force Around and Find Out,” one with Smokey the Bear, a "Tequila is my Gatorade" shirt with sports drink's signature orange lightning bolt and font, and another tee with the Looney Tunes squad, which are trademarks of Warner Bros. Entertainment Inc.
Born United operates under the slogan “bringing brands together that stand for freedom,” and offers its own private label products as well as items from third-party brands, such as Grunt Style, Palmetto State Armory, Nine Line Apparel and others.
Under the Lanham Act, a registered trademark holder has a right to prevent another's use of a trademark that is likely to cause confusion, or to cause mistake, or to deceive. Buc-ee's primary argument is that the Born United merchandise will do just that, possibly causing customers to think the shirts, sweatshirts and patches were approved by the Texas-based gas station and convenience store.
Fernandez defended against those claims in his Facebook posts.
“Born United didn’t take anything... they flipped it, mocked it, and made it their own with a completely different message and vibe,” he wrote in one post.
In another, he said that the owners of Born United "feel confident, very confident, in their legal position. They’re not backing down. And I fully support them in fighting this in court."
Companies often file lawsuits to protect their trademarks, and Buc-ee's is known to be aggressive in its court actions to protect its logo.
“Trademark cases always comes down to whether the public will be confused by the source of the services," said Bill Killough, a Charleston patent attorney who is not involved in the case.
Killough cited a 1992 case in which Anheuser-Busch sued South Carolina-based L & L Wings Inc., among other plaintiffs, for infringement of its Budweiser trademark — a familiar design on beer cans since 1876. The product in question was a T-shirt depicting a beer can featuring a red, white and blue label with words referencing Myrtle Beach, not beer.