Roofer in Myrtle Beach, SC

GEORGETOWN — The Hammock Coast attracts a certain type of tourist, and the Georgetown County Chamber of Commerce insists that visitor is generally not the same one who hits the T-shirt shops, mini-golf courses and crowded coastline of Myrtle Beach.

The distinction is even part of the chamber's marketing strategy. Tourism leaders tout the area's history and natural beauty, and they target visitors interested in those things.

"Those folks usually have a different imprint on the community and footprint on the community," said Beth Stedman, CEO of the chamber of commerce. "They're more concerned that they enjoy it, but that they are enjoying it respectfully."

Known for communities like Pawleys Island, Murrells Inlet and Litchfield Beach, Georgetown County is celebrated as a natural getaway. Visitors head to the lush landscapes of Brookgreen Gardens and the saltmarsh of Huntington Beach State Park. Two new state parks are also planned for the county.

Earlier this year, Pawleys was named “Best Beach in South Carolina” by the USA Today/10 Best Readers’ Choice Awards.

When tourism leaders developed The Hammock Coast brand nearly 15 years ago, they knew they needed to avoid the word Georgetown because there are so many places with that name. They also wanted to distinguish themselves, not only from their northern neighbor but also from the Charleston area.

"We're comfortably nestled between Charleston and Myrtle Beach," said Mark Stevens, the chamber's tourism development director. "We're totally different than both of them."

The Hammock Coast sees more multi-generational travel. It’s common for grandparents to bring their children and grandchildren and for people to return to the area for decades. Additionally, Georgetown County primarily offers vacation rentals like Airbnbs, while Myrtle Beach is dominated by hotels.

Recently, the chamber has been working to strengthen The Hammock Coast brand and to emphasize the qualities that set it apart from other nearby tourist areas. Two new initiatives will expand on that work.

Strengthening the brand

Georgetown County's tourism revenue has steadily increased since local leaders began branding the area as The Hammock Coast in 2010.

The county saw a record-setting year for tourism during the last fiscal year, with over $3.3 million collected in accommodations taxes. These taxes are charged to travelers staying in temporary lodging like hotels or Airbnbs.

Most of the county's A-tax money is collected from southern Garden City and the Waccamaw Neck, Stevens said.

Despite that success, the chamber sees growth potential. That's why they want more detailed information about their visitors. They hope that by collecting that data they can sharpen their marketing efforts.

Beginning next month, Georgetown County will partner with a technology firm to track where visitors are traveling from and what they do during their stay, Stedman said.

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She said a better understanding of visitor habits will allow the chamber to more effectively target tourists through its marketing.

The program will use cell phone data and geofencing to track the movements of visitors, Stedman said. Geofencing refers to the creation of virtual boundaries. A software response is triggered when mobile devices pass through the boundaries, allowing for the tracking of individuals.

“So it really lets us get a sense of the things that people are attracted to and that people are doing while they're in market,” Stedman said.

Sunny Kim, a professor of hospitality, resort and tourism management at Coastal Carolina University, said it could be tricky to effectively use the collected data if the chamber doesn't have clear objectives. Sometimes, it can be hard to know which data to focus on or how to analyze it effectively.

"However, if Georgetown adopts new technology to track tourists, particularly from a smart tourism perspective, it could open up new opportunities," she said.

In addition to improved marketing efforts, this data could help local leaders make informed decisions about infrastructure projects, zoning, policy, and event design, Kim said. It could also be used to attract new businesses to the area, including those in hospitality and tourism.

Although Georgetown County has seen an increase in tourism since the Hammock Coast brand was trademarked, the chamber of commerce is still looking for ways to make the community stand out, Stevens said.

“We’ve been pushing that brand out as we have to do, to other states, the East Coast, etcetera," he said. "But it’s part of, you know, making sure the brand is known locally as well."

Myrtle Beach News

One way the chamber hopes to increase local awareness is by installing large “Welcome to the Hammock Coast” signs on U.S. Highway 17 on the north and south ends of Georgetown County.

The sign project, which would be funded by grant money, is still in the early stages. There is no official design or timeline for the project yet.

Myrtle Beach News

"We are really excited to be working on that project," she said. "It'll take a little bit (before it's ready)."

The chamber of commerce will work with S.C. Department of Transportation to figure out the logistics of the project.

With tourism being a vital part of Georgetown County's economy, Stevens said it's important to use new tools to keep visitors returning.

"Tourism here is always going to be one of the economic drivers in this county," he said.

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An assisted living facility in the Murrells Inlet area is for sale on the commercial real estate platform LoopNet.

The Inlet Oaks Assisted Living facility at 12287 S.C. Highway 707 first went on the market in September 2024. An asking price for the property was not listed on LoopNet. Senior Vice President of Hilco Real Estate Stephen Madura did not return a request for comment before publication.

According to Horry County Land Records, the property last sold in 2014 for more than $630,000. Horry County Land Records also lists the market value of the property that is less than seven acres at $8.7 million. The property previously faced controversy in 2023 regarding a license issue.

The Sun News reported in March 2023 that the South Carolina Department of Health and Environmental Control refused to renew the facilities license because the owners didn’t complete the application on time.

SCDHEC has since been split into two different state agencies: the South Carolina Department of Public Health and the South Carolina Department of Environmental Services.

In an email to The Sun News, the Department of Public Health Media Relations wrote that the owners contested SCDHEC’s decision to the Administrative Law Court at the time. According to the department, Inlet Oaks also filed information to resolve the matter. SCDHEC agreed to grant Inlet Oaks a license and filed a consent stipulation of dismissal with ALC to rescind its original denial.

In July 2023, the ALC granted the consent stipulation for dismissal.

“In March 2024, the Department received an application for an amended license as a result of a change of ownership for Inlet Oaks Assisted Living,” the Department of Public Health Media Relations wrote in a statement. “This application is still pending.”

This story was originally published October 25, 2024, 1:00 AM.

The Sun News

Ben Morse is the Retail and Leisure Reporter for The Sun News. Morse covers local business and Coastal Carolina University football and was awarded third place in the 2023 South Carolina Press Association News Contest for sports beat reporting and second place for sports video in the all-daily division. Morse previously worked for The Island Packet, covering local government. Morse graduated from American University in 2023 with a Bachelor’s Degree in journalism and economics and is originally from Prospect, Kentucky.

Myrtle Beach isn’t just a beach lover’s paradise—it’s a destination where you can find a little bit of everything. From breathtaking oceanfront views and world-class golf courses to thrilling family-friendly attractions, there’s something here for every type of traveler. Whether you’re planning to catch some rays, ride the waves, or indulge in mouthwatering seafood, this coastal gem has you covered. Fun fact: Did you know that Myrtle Beach attracts around 19 million visitors each year? That’s a lot of sunscreen!

The great thing about Myrtle Beach is that it’s not just about the beaches (though they’re spectacular). It’s a city brimming with activities, including amusement parks, live entertainment, shopping, and of course, an impressive culinary scene. So, whether you’re heading here for a quiet romantic getaway or a fun-filled family vacation, there’s no shortage of things to do.

But let’s talk about something super important—where you’re going to stay. Choosing the right accommodation can take your trip from great to unforgettable. I’ve rounded up eight incredible vacation rentals that go beyond being just a place to crash after a long day in the sun. Whether you’re after luxurious oceanfront views, family-friendly amenities, or a quiet retreat, these spots will make your Myrtle Beach experience memorable. So kick off those flip-flops, and let’s dive into your ultimate Myrtle Beach vacation guide!

1. Hotel Blue

If you’re looking for a trendy, fun place to stay, Hotel Blue should be at the top of your list. This resort has the perfect mix of energy and relaxation—exactly what you want on a beach vacation. Positioned right on the oceanfront, Hotel Blue is modern and stylish, making it a favorite for those who want to balance fun with comfort.

The real standout here is the iconic swim-up pool bar—yes, you heard that right. You can sip on a cocktail without leaving the pool. But the fun doesn’t stop there. The resort offers a lazy river, whirlpool, and beachfront lounge area, perfect for those looking to unwind after a day of fun. Pro tip: If you’re traveling with kids or prefer quieter accommodations, look into the off-season for fewer crowds.

Everything you need is within walking distance—from restaurants to nightlife spots—so you can make the most of your vacation without any hassle. Plus, there’s no shortage of family-friendly activities nearby. For a smooth family trip, check out this guide for additional tips on enjoying Myrtle Beach with kids.

2. Crown Reef Beach Resort and Waterpark

When traveling with kids, Crown Reef Beach Resort and Waterpark is a top recommendation. This resort is basically paradise for families looking for all-day fun. Crown Reef has a gigantic indoor water park with slides, a lazy river, and hot tubs that keep everyone entertained. Your kids might beg to stay at the resort the entire time!

Besides the waterpark, the resort features spacious rooms and suites with private balconies offering stunning ocean views. After an exciting day of water slides and pool fun, you’ll appreciate unwinding while watching the waves. One major perk is that the resort has multiple on-site dining options, meaning you won’t have to travel far for a bite to eat.

Families looking for excitement and relaxation will find Crown Reef the perfect mix. If you want your family vacation to be both memorable and stress-free, Crown Reef Beach Resort should be at the top of your list.

3. The Caravelle Resort

The Caravelle Resort is one of those places that instantly gives you vacation vibes. Located along the stunning Myrtle Beach coastline, this resort offers a variety of accommodations, from cozy studios to spacious three-bedroom suites. Whether you’re looking for a quick getaway or a longer vacation, The Caravelle can accommodate your group size.

What sets this resort apart is its massive pool deck. You’ve got multiple outdoor pools, whirlpools, and a kid-friendly water playground that ensures fun for guests of all ages. It’s one of those places where you could spend the entire vacation without ever leaving the property. But if you do decide to venture out, you’re just a short distance from the boardwalk and all of the attractions Myrtle Beach has to offer.

Another thing to note is the on-site Santa Maria Restaurant, which serves delicious Southern-style comfort food. Imagine starting your day with a hearty breakfast overlooking the ocean! For those who prefer to stay active, there’s also a fitness center, game room, and even a golf course nearby.

4. Landmark Resort

If you’re someone who thrives on adventure and non-stop activity, Landmark Resort should be on your radar. This resort boasts a staggering 17 pools—yep, you read that right. Whether you’re into indoor, outdoor, or even kiddie pools, there’s something for everyone here.

The resort also features a waterpark, lazy river, and multiple hot tubs for those moments when you just need to relax. But that’s not all! Landmark Resort has mini-golf, restaurants, and is situated close to top attractions like the Myrtle Beach SkyWheel and the famous boardwalk. For those who enjoy outdoor activities, don’t forget to check out Myrtle Beach Fishing for excellent fishing experiences along the coast. Whether you want to pack your days with activities or mix in some downtime, you’ll find plenty to keep you entertained here.

Landmark Resort is perfect for travelers who don’t like to sit still—if you’re the type who loves filling your days with fun, this is the place for you.

5. Beach Cove Resort

Beach Cove Resort is for those looking to escape the hustle and bustle of Myrtle Beach’s busier areas. Nestled in North Myrtle Beach, this resort is a peaceful tropical retreat with plenty of laid-back luxury. Surrounded by lush landscaping and offering oceanfront pools, it’s the perfect place to relax and recharge.

The rooms are beautifully decorated with a beachy vibe, and many feature private balconies with panoramic views of the Atlantic Ocean. Whether you’re planning a romantic getaway or a family trip, Beach Cove provides a more secluded, relaxed environment that still keeps you close to all the shopping, dining, and entertainment North Myrtle Beach has to offer.

If you’re the kind of traveler who prefers tranquility over tourist hotspots, Beach Cove will feel like a breath of fresh ocean air.

6. Ocean Creek Resort

If you’re a nature lover at heart, Ocean Creek Resort is the place to be. This resort spans over 57 acres of lush, wooded land with direct access to the beach. Picture tidal creeks winding through the property, offering the perfect blend of beach and nature. It’s one of the few resorts in Myrtle Beach that gives you a true sense of escaping into a more serene environment.

Ocean Creek has both oceanfront condos and woodland villas, giving you plenty of options depending on what kind of atmosphere you’re after. The resort also features indoor and outdoor pools, tennis courts, and even a putting green for golf enthusiasts.

For couples or families looking to enjoy the natural beauty of the area while still having access to top-notch amenities, Ocean Creek Resort is a perfect choice.

7. Grand Strand Resorts

Grand Strand Resorts in North Myrtle Beach offers a diverse range of properties from beachfront condos to luxury villas. It’s an excellent choice for families or couples who want to customize their experience. Some of the properties include private pools, game rooms, and expansive ocean views, giving you all the space and comfort you need for a relaxing stay.

North Myrtle Beach is a bit quieter than the main Myrtle Beach strip, which makes it ideal if you’re looking for a more peaceful escape. However, you’re still close enough to enjoy all the action whenever you want. Whether you’re looking for a romantic retreat or a fun family getaway, Grand Strand Resorts provides a versatile range of accommodations to suit your needs.

8. Together Resorts

Traveling with a large group or planning an event? Together Resorts specializes in hosting gatherings, whether it’s a family reunion, wedding, or even a corporate retreat. These properties are massive—some can house up to 70 guests—and are decked out with all the luxury amenities you’d expect, including private pools, hot tubs, theater rooms, and more.

One of the best features is the location. Together Resorts properties are scattered throughout the Myrtle Beach area, so you’ll never be far from the beach or top attractions. If you’re looking for a place where you can travel together without sacrificing comfort or convenience, this is the spot for you.

Myrtle Beach is much more than just its famous shoreline—it’s an adventure waiting to be had. Whether you’re drawn to the exciting, trendy vibes of Hotel Blue, the family-friendly waterpark at Crown Reef, or the peaceful seclusion of Beach Cove, there’s something for everyone. Picking the right vacation rental can truly elevate your trip, making it not just a vacation, but an experience you’ll never forget.

Pack your bags (don’t forget the sunscreen!) and get ready to explore all that Myrtle Beach has to offer. And remember, with Vacation Myrtle Beach, you have access to all the insider information you need to make the most out of your trip

If you’ve spent time on a beach in the Grand Strand this fall, you may have noticed a low-lying haze across the crescent shoreline.

The Myrtle Beach area is home to two kinds of fog: mist that forms along the shoreline and sea fog that covers the area. Here’s why and when you’ll see them.

Ocean mist

Unlike blankets of fog that roll inland and out to sea, localized beach fog is caused by the surf spray.

“Because the waves are breaking, if the atmosphere is just right, you can get that low visibility as you look down the beach or up the beach the other direction,” said Steven Pfaff, warning coordination meteorologist at the National Weather Service in Wilmington.

Wind, moisture and wave action are all atmospheric conditions that contribute to the mist that forms on beaches in the area. The waves need to be strong enough when they crash into the land to create spray. But for the fog to form, it also needs sufficient moisture in the air and calmer winds.

While this kind of fog can form anytime of year, it can be more common in the spring and fall, according to Pfaff. The mist can make for an interesting sight and, because it only forms on the beach, it won’t cause any issues for visibility.

Sea fog

On the other hand, sea fog can pose a problem for planes and boats in the Myrtle Beach area.

“That’s a function of the moisture spreading, especially in a southerly wind, over cool water temperatures,” Pfaff said. “It just generates a more widespread area of fog over the shelf waters, the coastal waters.”

Because coastal fog often forms when air is warmer than the sea surface it touches, the phenomenon is most common in the Grand Strand from the late fall to the early spring.

While the climate may have some warmer days, water temperatures remain more consistently cool. These conditions are perfect for forming thick fog over the water.

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Maria Elena Scott writes about trending topics and what you need to know in the Grand Strand. She studied journalism at the University of Houston and covered Cleveland news before coming to the Palmetto State.

This week, the Carolinas Top 25 high school football poll welcomes two new teams.

The poll, put out by McClatchy media companies in North and South Carolina, ranks the top 25 teams in both states, regardless of classification. The poll appears weekly throughout the regular season.

Two S.C. teams join the rankings this week: Simpsonville’s Hillcrest High School and Anderson’s T.L. Hanna.

Hillcrest has won two games in a row and is 6-1 heading into Friday’s home game with Woodmont (2-5). T.L. Hanna is 5-2 and has won three in a row. The Yellow Jackets will play Greenville (1-6) at home Saturday.

This story was originally published October 24, 2024, 5:30 AM.